Social Media Marketing
#LSCselfie
The opening week of the Lory Student Center brought 20,000- 25,000 people per day into the building, but as time went by the traffic decreased to about 15,0000 people per day, a stark contrast to the 20,000-person average daily visitor traffic the building enjoyed pre-construction. My goal was to create a social media interactive plan to bring people back into the Lory Student Center, which has status as the busiest venue in Northern Colorado.
Strategy
Strategy
- Create an interactive social media plan as part of an overall marketing plan inviting visitors to “come back home” to the LSC. This social media strategy created a contest, complete with prizes, and encouraging patron engagement in person and on selected social media platforms.
- Participants would post selfies in their favorite LSC locations in the revitalized LSC, post to social media, tag the LSC social pages and win prizes for certain posts.
- Introduction and instructions about the social media interactivity will be sent out to the general population on campus through Lory Student Center’s Facebook, Twitter, and Instagram.
- In order to reach out to people who do not follow the Lory Student Center social media, a mass html e-mail will be sent out to all offices in the student center to get the information out to the individual untouched audiences.
- To create motivation among the participants prizes will be negotiated with the Colorado State Univeristy Bookstore, and RamTech, in exchange for exposure and advertisements.
Results
As a result of #LSCselfie, the Lory Student Center's traffic has increased by 32.55%, and at the same time the social media reach has reached about 11,000 organic reach (966.57%), 5% increase in page likes, 20% increase in average visitors, and total 32 selfies were received.
As a result of #LSCselfie, the Lory Student Center's traffic has increased by 32.55%, and at the same time the social media reach has reached about 11,000 organic reach (966.57%), 5% increase in page likes, 20% increase in average visitors, and total 32 selfies were received.
Culturs.guru Rolling New Year: Kenya Bound
CULTURS.guru is a global multicultural magazine that intends to celebrate the unique perspectives of Global Nomads, Third Culture Kids, and racially-blended and culturally-blended people.
Rolling New Year is an annual event where the website rings in the New Year with different countries time zones around the globe as the clock strikes midnight. Simultaneously a web cast occurs with local New Year celebrations on CULTURS TV (produced by the Denver Post), and for this inaugural year, readers voted Kenya as the main celebration country, with satellite parties covered via live stream in New York City, Honolulu and London.
Members of the CULTURS Club at CSU wanted to participate in CULTURS Rolling New Year, and the group needed funding to go to Kenya, and a lot of publicity about the campaign to raise funds.
The group created a Kickstarter crowd funding campaign and needed publicity.
For publicity, I launched a crowd sourced social media campaign on a platform called Thunderclap called CULTURS Rolling New Year. We had 30 days to gain 100 supporters who would “donate” their social media reach and get the message out about our campaign.
Results
In 6 days Thunderclap campaign recruited 106 people who donated a social reach of 108,107 people and successfully launched Kickstarter to this 100K+ audience on Facebook and Twitter.
Rolling New Year is an annual event where the website rings in the New Year with different countries time zones around the globe as the clock strikes midnight. Simultaneously a web cast occurs with local New Year celebrations on CULTURS TV (produced by the Denver Post), and for this inaugural year, readers voted Kenya as the main celebration country, with satellite parties covered via live stream in New York City, Honolulu and London.
Members of the CULTURS Club at CSU wanted to participate in CULTURS Rolling New Year, and the group needed funding to go to Kenya, and a lot of publicity about the campaign to raise funds.
The group created a Kickstarter crowd funding campaign and needed publicity.
For publicity, I launched a crowd sourced social media campaign on a platform called Thunderclap called CULTURS Rolling New Year. We had 30 days to gain 100 supporters who would “donate” their social media reach and get the message out about our campaign.
Results
In 6 days Thunderclap campaign recruited 106 people who donated a social reach of 108,107 people and successfully launched Kickstarter to this 100K+ audience on Facebook and Twitter.
In addition, Kickstarter chose the Kenya bound campaign as a staff pick on the release date.